Wardah Leads Market Share in the Cleanser and Mask Category on Indonesian E-commerce in 2025

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Akbar Ridwan 08/09/2025 16:50 WIB
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According to TMO Group data, in May 2025, there was an even market share split between local and international brands for facial cleansing products and face masks on Indonesian e-commerce platforms.

Market Share of Skincare Brands in the Cleanser and Mask Category from Total Top Brand Sales Revenue in Indonesian E-commerce (May 2025)*
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