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Wardah Leads Market Share in the Cleanser and Mask Category on Indonesian E-commerce in 2025
According to TMO Group data, in May 2025, there was an even market share split between local and international brands for facial cleansing products and face masks on Indonesian e-commerce platforms.
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Market Data
| Name | Value | % | |
|---|---|---|---|
| Inflasi yoy (Mei) | 3,08% | +0.66 | |
| Inflasi mom (Mei) | 0,28% | +0.15 | |
| Economic growth | 5,11% | +0.08 | |
| Pertumbuhan ekonomi (yoy) (Q1) | 5,61% | +4.08 | |
| Persentase kemiskinan (Des) | 7,50% | -0.75 | |
| Gini rasio (Sem2) | 0,38 | 0.00 | |
| Nilai Tukar USDIDR | 17.823 | +0.50 | |
| PDB ADHK (Q1) | 3.447,70 | -0.77 | |
| Neraca perdagangan (Apr) | 89,10 | -97.32 | |
| Ekspor Migas (Apr) | 1,16 | -9.81 | |
| Impor Migas (Apr) | 4,60 | +45.09 | |
| Ekspor (Apr) | 25,30 | +12.32 | |
| Impor (Apr) | 25,21 | +31.28 | |
| Kunjungan Wisman (Apr) | 1,25 | +14.75 | |
| NTP (Mei) | 113,79 | +1.34 |
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