The Activities of Indonesian Mothers on Social Media: From Content Consumption to Business

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Akbar Ridwan 23/05/2025 15:26 WIB

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According to a survey by theAsianparent Insights, Indonesian mothers' social media activities are diverse, extending beyond simply viewing content or passively scrolling.

Activities of Indonesian Mothers on Social Media (2024)

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Activities of Indonesian Mothers on Social Media (2024)

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According to theAsianparent Insights survey, the primary activity of Indonesian mothers on social media in 2024 is browsing content or passive scrolling. This is commonly done by 73% of respondents.

Many mothers also utilize social media to seek information, both product-related information (68%) and general information or news (67%).

"Seven out of ten mothers use social media to find content and information," stated theAsianparent Insights in *The Digital Mum Survey: Indonesia - 2024*.

"This underscores the crucial role of social media as a primary information source, offering quick and easily accessible insights for mothers to support their daily decisions and needs," it continued.

Other activities Indonesian mothers engage in on social media include seeking ideas or inspiration, such as recipes or home décor, with a percentage of 54%. Then 51% interact with friends, and 42% join communities.

Meanwhile, only a small percentage of respondent mothers actively create and upload photo/video content, or conduct business through social media, with proportions as shown in the graph.

This survey was conducted online using a purposive random sampling method, involving 1,000 respondents and interview durations of 15-20 minutes.

The respondent criteria were women aged 18 to 40 years and older who have children, reside in Indonesia, and represent various socio-economic groups.

Editor : Adi Ahdiat

"Disclosure: This is an AI-generated translation of the original article. We strive for accuracy, but please note that automated translations may contain errors or slight inconsistencies."

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The Activities of Indonesian Mothers on Social Media: From Content Consumption to Business

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The Activities of Indonesian Mothers on Social Media: From Content Consumption to Business

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