Indonesia's Social Media Users to Increase by Early 2025

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Adi Ahdiat 07/03/2025 15:31 WIB

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According to a We Are Social report, the number of social media users in Indonesia increased at the beginning of 2025 compared to the previous year.

Number of Social Media Users in Indonesia (January 2023-January 2025)*

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Number of Social Media Users in Indonesia (January 2023-January 2025)*

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According to a We Are Social report, as of January 2025, there were approximately 143 million social media user accounts in Indonesia.

This represents an increase of around 4 million users, or a 2.9% growth year-on-year (YoY) compared to January 2024.

The We Are Social report also notes that, based on a survey of Indonesian social media users aged 16 and above, the majority use these applications to connect with friends and family (60.5%).

A significant number also use social media to fill their leisure time (57.5%), seek inspiration for activities or items to buy (51%), and follow trending issues (50%).

Others use social media to find article/video content (47.1%), read news (41.8%), search for products to buy (38.1%), watch live streams (36.5%), and upload content about their daily lives (32%).

Editor : Adi Ahdiat

"Disclosure: This is an AI-generated translation of the original article. We strive for accuracy, but please note that automated translations may contain errors or slight inconsistencies."

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