List of Most Used Social Media in Indonesia, Early 2025

Technology & Telecommunications

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Nabilah Muhamad 07/03/2025 11:50 WIB

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According to a February 2025 report by We Are Social, WhatsApp is the most widely used social media application in Indonesia.

Top 10 Most Used Social Media Apps in Indonesia (February 2025)*

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Top 10 Most Used Social Media Apps in Indonesia (February 2025)*

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According to the February 2025 We Are Social report, WhatsApp is the most widely used social media application in Indonesia.

A survey of Indonesian internet users aged 16 and above showed that 91.7% of respondents use WhatsApp.

Also from the Meta-owned applications, Indonesian internet users also widely use Instagram and Facebook.

Below is a complete list of the top 10 most used social media platforms in Indonesia, according to the February 2025 We Are Social report:

1. WhatsApp: 91.7% of respondents
2. Instagram: 84.6% of respondents
3. Facebook: 83% of respondents
4. TikTok: 77.4% of respondents
5. Telegram: 61.6% of respondents
6. Messenger: 50.5% of respondents
7. Twitter/X: 50.3% of respondents
8. Pinterest: 33.6% of respondents
9. Kuaishou: 27.3% of respondents
10. LinkedIn: 26.4% of respondents

Note: This survey did not include YouTube as an option, so user data is unavailable.

Overall, We Are Social recorded 143 million social media user identities in Indonesia in January 2025. This is equivalent to 50.2% of the total national population.

This report also found that the majority of Indonesian internet users utilize social media to communicate with family and friends (60.5%).

Many also use social media to fill their leisure time (57.5%), seek inspiration for activities or items to buy (51%), and see trending topics (50%).

Editor : Adi Ahdiat

"Disclosure: This is an AI-generated translation of the original article. We strive for accuracy, but please note that automated translations may contain errors or slight inconsistencies."

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