Indonesia's Largest Perfume E-Commerce Sales in 2024: Who Will Be the Champion?

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Nabilah Muhamad 05/02/2025 11:16 WIB

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According to market research by Compas, Shopee is the e-commerce platform with the highest sales value of perfumes in Indonesia. Its sales reached Rp2.2 trillion from January to October 2024.

Sales Value of Perfume and Fragrance Products in 5 Indonesian E-commerce Platforms (January-October 2024)

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Sales Value of Perfume and Fragrance Products in 5 Indonesian E-commerce Platforms (January-October 2024)

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Market research firm Compas compiled data on the leading e-commerce platforms used by Indonesian consumers to purchase perfumes and fragrances.

Compas researched sales figures from several domestic e-commerce platforms—Shopee, TikTok Shop, Lazada, Tokopedia, and Blibli—for the period of January to October 2024. The research employed an online crawling method for digital data collection.

The results show Shopee in first place. During this period, Shopee recorded perfume and fragrance sales totaling Rp2.2 trillion (approximately US$145 million, exchange rate may vary), capturing a 58.8% market share in this category.

TikTok Shop ranked second, generating Rp890 billion (approximately US$58 million) in sales with a 23.7% market share.

Following were Lazada with Rp432 billion (approximately US$28 million) in sales (11.2% market share), Tokopedia with Rp229 billion (approximately US$15 million) (6.1% market share), and Blibli with Rp5 billion (approximately US$330,000) (0.2% market share).

Compas also recorded the price points of perfumes most sought after by Indonesian consumers. Products priced under Rp100,000 (approximately US$6.60) were the bestsellers, with a total of 69.3 million units sold.

Perfumes priced between Rp100,000 and Rp300,000 (approximately US$6.60 and US$19.80) sold 6.2 million units, while those priced above Rp300,000 sold 1.6 million units.

Editor : Erlina Fury Santika

"Disclosure: This is an AI-generated translation of the original article. We strive for accuracy, but please note that automated translations may contain errors or slight inconsistencies."

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Indonesia's Largest Perfume E-Commerce Sales in 2024: Who Will Be the Champion?

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