Number of Visitors to Indonesian E-commerce Sites, December 2024

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Adi Ahdiat 13/01/2025 09:54 WIB

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According to Semrush data, the number of visitors to the Shopee and Blibli e-commerce sites increased in December 2024. Conversely, visits to Tokopedia, Lazada, and Bukalapak websites decreased.

Number of Visitors to Indonesian E-commerce Sites (December 2024)*

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Number of Visitors to Indonesian E-commerce Sites (December 2024)*

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According to Semrush data, Shopee Indonesia's website (Shopee.co.id) received 145.1 million visits from around the world in December 2024.

This figure surpassed visits to other Indonesian e-commerce sites, such as Tokopedia, Lazada, Blibli, and Bukalapak.

In December 2024, the Tokopedia website (Tokopedia.com) received 67.1 million visits from around the world.

Lazada's website (Lazada.co.id) received 44.3 million visits, Blibli (Blibli.com) 23.9 million visits, and Bukalapak (Bukalapak.com) 2.7 million visits.

Of these five e-commerce sites, only two saw an increase in visits.

In December 2024, visits to the Shopee Indonesia website increased by 0.26% compared to November 2024 (month-to-month/mtm), and Blibli increased by 3.88% (mtm).

Meanwhile, visits to the Tokopedia website decreased by 5.8% (mtm), Lazada decreased by 3.22% (mtm), and Bukalapak decreased by 17.95% (mom).

Editor : Adi Ahdiat

"Disclosure: This is an AI-generated translation of the original article. We strive for accuracy, but please note that automated translations may contain errors or slight inconsistencies."

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Number of Visitors to Indonesian E-commerce Sites, December 2024

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