Good Day Instant Coffee: Indonesia's Best-Selling Instant Coffee Among Gen Z

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Erlina Fury Santika 09/01/2025 20:10 WIB

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Jakpat data shows Good Day is the most consumed instant coffee among Gen Z compared to four other brands.

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Proportion of Gen Z Respondents by Instant Coffee Brand Consumed (December 6-9, 2024)

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A Jakpat report reveals that 896 out of 1,115 Generation Z individuals consumed coffee in 2024. Of these 896 respondents, 692 consumed instant coffee brands.

The most popular instant coffee brand among Gen Z was Good Day, accounting for 70% of total instant coffee consumption within the Gen Z group.

Nescafe was the second most consumed brand at 47%, followed by Kapal Api at 42%.

Luwak ranked fourth with 36%, and Kopi ABC was last at 28%.

Jakpat's survey also found that 57% of the 896 Gen Z coffee drinkers preferred instant coffee with flavorings. Furthermore, 38% consumed plain instant coffee.

Additionally, 35% of respondents consumed cafe coffee, 27% ready-to-drink coffee, and 20% street coffee.

This coffee survey is part of a broader study on Gen Z consumption behaviors in the report *Gen Z Characteristics & Behaviors*. The survey targeted 1,155 Gen Z individuals born between 1997 and 2012. The gender distribution was even, with 50% male and 50% female.

28% of respondents were located in and around Jakarta (Jakarta Pusat, Jakarta Barat, Jakarta Selatan, Jakarta Timur, Jakarta Utara, Bogor City, Depok City, Tangerang City, South Tangerang City, Bekasi City); 44% were located in Java (excluding Bogor City, Bekasi City, and Depok City in West Java; excluding Tangerang City and South Tangerang City in Banten; including East Java, Central Java, and Yogyakarta); and 28% were located outside Java (Sumatra, Kalimantan, Bali, Nusa Tenggara, Sulawesi, Maluku, and Papua).

Data was collected from December 6-9, 2024, via the Jakpat mobile application, with a margin of error below 5%.

(See also: Kopi Kenangan, the Most Consumed Cafe Coffee by Indonesian Gen Z)

Editor : Erlina Fury Santika

"Disclosure: This is an AI-generated translation of the original article. We strive for accuracy, but please note that automated translations may contain errors or slight inconsistencies."