Indonesian Consumer Strategies for Purchasing FMCG Products

Indonesian consumers employ several strategies to reduce their spending on fast-moving consumer goods (FMCGs).

FMCGs are everyday products sold in large quantities at relatively low prices.

According to a NielsenIQ (NIQ) survey in the report *Indonesia’s Consumer Outlook: A guide through 2025*, the most common strategy is online shopping, chosen by 46% of respondents. This is equal to the proportion who monitor their overall shopping cart costs.

Furthermore, 38% of respondents opt for cheaper alternatives. 37% choose to stop buying certain products to focus on essentials. 36% shop more frequently at discount stores.

Here's a breakdown of Indonesian consumer strategies for purchasing FMCGs:

* Shopping online for better deals/to save money: 46%
* Monitoring overall shopping cart costs: 46%
* Switching to cheaper options: 38%
* Stopping purchases of certain products to focus on essentials: 37%
* Shopping more often at discount stores: 36%
* Using digital technology to find better deals: 33%
* Considering the most important product attributes: 31%
* Buying any brand that's on promotion: 29%
* Substituting with cheaper alternatives: 28%
* Collecting/using loyalty points to manage spending: 21%

(Also read: Indonesian Consumers Remain Optimistic about their Financial Condition)