Southeast Asian E-commerce to See 10% of Sales Driven by Influencers in 2024

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Adi Ahdiat 16/10/2024 17:10 WIB

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According to Cube Asia research, influencers will contribute 10% of total e-commerce sales value in Southeast Asia in 2024.

Projected Total E-commerce Sales Value in Southeast Asia and the Contribution of Influencer Marketing (2024)*

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Projected Total E-commerce Sales Value in Southeast Asia and the Contribution of Influencer Marketing (2024)*

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Social media influencer marketing significantly contributes to e-commerce sales in Southeast Asia.

This was stated by Cube Asia, a market research firm headquartered in Thailand.

According to Cube Asia's projections, the net merchandise value (NMV) or net total sales value of e-commerce in the six major Southeast Asian markets could reach US$149 billion in 2024.

Approximately US$15 billion, or 10%, of this comes from marketing activities directly related to influencers.

This influencer contribution value is a minimum estimate, excluding indirect impacts such as brand awareness, marketing amplification, customer loyalty, and so on.

"Influencers are a significant sales driver for e-commerce in Southeast Asia," said Cube Asia in its E-Commerce Influencer Marketing in Southeast Asia 2024 report.

Cube Asia obtained this data from surveys of e-commerce companies and brand owners, supplemented by secondary data research.

The net sales value or NMV recorded here is the value of all merchandise sold through e-commerce applications, excluding canceled transactions.

The research was conducted in the six major Southeast Asian e-commerce markets: Singapore, Malaysia, Thailand, Vietnam, the Philippines, and Indonesia.

Editor : Adi Ahdiat

"Disclosure: This is an AI-generated translation of the original article. We strive for accuracy, but please note that automated translations may contain errors or slight inconsistencies."