Beyond Google: Search Engines Used by Gen Z

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Adi Ahdiat 12/09/2024 14:54 WIB

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According to a GWI survey, in addition to conventional search engines, the most widely used information search tool among Gen Z is social media.

Information Retrieval Tools Used by Gen Z Besides Search Engines (August 2023)

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Information Retrieval Tools Used by Gen Z Besides Search Engines (August 2023)

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Generation Z, or Gen Z, has different habits than previous generations because they were born in the digital technology era.

"The youngest Gen Z members were born after Facebook and Twitter became popular. Gen Z are digital natives who grew up with the internet," according to the report *The New Age of Gen Z* released by the research firm GWI (2024).

One difference between Gen Z and previous generations is evident in how they search for information online.

According to GWI, people worldwide generally search for information using search engines or text-based browsers like Google, Yahoo, and others.

However, Gen Z now commonly searches for information across various digital applications.

"Although search engines are still the most popular, Gen Z has its own preferences," said the GWI team in its report.

Based on the GWI survey, in addition to conventional search engines, the most widely used information search tool among Gen Z is social media, with 53% of respondents using it.

Then there are those who usually search for information through artificial intelligence/AI applications or chatbots (such as ChatGPT), and image search applications (such as Google Lens).

Some others commonly use voice search applications (such as Google Voice Search), company websites (such as Amazon), and smart devices (such as Amazon Echo and Google Home), with user proportions as shown in the graph.

GWI obtained this data from a survey of 2,072 Gen Z respondents spread across 12 countries. Respondents were aged between 16 and 26 years old in August 2023.

Editor : Adi Ahdiat

"Disclosure: This is an AI-generated translation of the original article. We strive for accuracy, but please note that automated translations may contain errors or slight inconsistencies."

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Beyond Google: Search Engines Used by Gen Z

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