Top 10 Best-Selling Facial Moisturizers on E-commerce in the First Half of 2024

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Nabilah Muhamad 29/07/2024 13:23 WIB

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Compas research shows that Originote has become a popular facial moisturizer on several major Indonesian e-commerce platforms. This local brand achieved a 7.8% market share in the first half of 2024.

Top 10 Moisturizer Brands with the Largest Market Share in Indonesian E-commerce (January-July 2024)

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Top 10 Moisturizer Brands with the Largest Market Share in Indonesian E-commerce (January-July 2024)

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According to a report by market research firm Compas, facial moisturizers are one of the most sought-after beauty products by Indonesian e-commerce consumers.

In the first half of 2024, 26 million units of facial moisturizers were sold on major domestic e-commerce platforms, namely Shopee, Tokopedia, and Blibli.

The research employed a digital crawling method, collecting data from January to July 2024. The data comprised sales from both official and non-official stores with a minimum rating of 4 stars.

This search yielded the top 10 best-selling facial moisturizer brands on domestic e-commerce platforms.

Local brand The Originote topped the list, holding a 7.8% market share of total facial moisturizer sales volume on e-commerce during that period.

Following closely was Skintific with a 6.1% share. This was followed by local brands Glad2Glow at 5.1%, Ms Glow at 3.6%, and Wardah at 3.5%.

Meanwhile, other facial moisturizers such as Viva Cosmetics, Kelly, Glow & Lovely, Ponds, and Azarine held less than a 3% market share, as shown in the graph.

Editor : Erlina Fury Santika

"Disclosure: This is an AI-generated translation of the original article. We strive for accuracy, but please note that automated translations may contain errors or slight inconsistencies."