E-commerce Visits Rise Again During Ramadan After a Previous Dip

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Adi Ahdiat 14/04/2023 11:01 WIB

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Visits to Indonesian e-commerce sites dropped in January and February 2023. However, in March 2023, the trend reversed, coinciding with the arrival of Ramadan 1444 Hijri.

Monthly Website Visitor Count of Indonesia's 5 Largest E-commerce Sites (October 2022 - March 2023)

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Monthly Website Visitor Count of Indonesia's 5 Largest E-commerce Sites (October 2022 - March 2023)

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Website visits to Indonesian *e-commerce* sites decreased in January and February 2023. However, in March 2023, the trend reversed, coinciding with the arrival of Ramadan 1444 Hijriah.

This phenomenon occurred across several of Indonesia's most visited *e-commerce* sites: Shopee, Tokopedia, Lazada, and Blibli.

According to SimilarWeb data, throughout March 2023, the Shopee website received 159 million visits, a roughly 10% increase compared to the previous month (month-on-month/MoM).

The number of visitors to the Tokopedia website also increased by approximately 6% (MoM), Lazada saw a 13% increase (MoM), and Blibli experienced a 5% growth (MoM).

However, a different trend occurred for Bukalapak. In March 2023, the Bukalapak website achieved 17.1 million visits, remaining the same as the previous month, as shown in the graph.

Meanwhile, according to Bank Indonesia (BI), throughout 2022, the national *e-commerce* transaction value only reached Rp 476.3 trillion, lower than BI's target of Rp 489 trillion.

BI Deputy Governor Doni P. Joewono estimated that the transaction value did not reach the target due to the easing of Covid-19 related activity restrictions, which encouraged people to return to shopping at conventional stores.

"The PPKM (Public Activity Restrictions) was an *e-commerce blessing*, yes. It's likely there was an increase in offline transactions, causing *e-commerce* to decline," said Doni, as reported by *Investor.id*, Thursday (19/1/2023).

Editor : Adi Ahdiat

"Disclosure: This is an AI-generated translation of the original article. We strive for accuracy, but please note that automated translations may contain errors or slight inconsistencies."