Top 3 Best-Selling Facial Serums on Tokopedia, September 2022

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Adi Ahdiat 28/11/2022 15:00 WIB

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According to Compas team findings, the best-selling facial serum on Tokopedia during September 2022 was from a local brand.

Top-Selling Face Serum on Tokopedia (September 2022)

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Top-Selling Face Serum on Tokopedia (September 2022)

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According to Compas' findings, the best-selling facial serum on Tokopedia during September 2022 was from a local brand.

Compas conducted data crawling, or data search, of facial serum beauty products sold by official stores on Tokopedia.

The search was conducted from September 1-30, 2022, resulting in approximately 263,000 product data points spread across 7,400 official stores.

From the analysis of this data, the Compas team found that the three highest-selling facial serums were from local brands: Somethinc, Avoskin, and Skintific.

"Somethinc's sales reached Rp729 million, Avoskin reached Rp623 million, and Skintific ranked third with sales of Rp488 million," said the Compas team in a press release on Monday (November 21, 2022).

The Compas team also found that, of the various facial serum variants available, the best-selling product was a brightening serum designed to brighten the skin.

"Looking at the serum's function, namely brightening, Skintific's 'Skintific 10% Niacinamide' product outperformed Somethinc, with sales in September reaching Rp98 million and contributing 20% of total revenue," the Compas team explained.

"Meanwhile, Somethinc's 'Somethinc 5% Niacinamide+Moisture Sabi Beet Serum 40ml' only had sales of around Rp64 million," they continued.

The Compas team collected this data using the Compas Dashboard, a platform they developed to monitor brand data in the e-commerce market.

"The data categories displayed on the Compas Dashboard include total sales revenue, total sales quantity, market share, a list of top brands, a list of best-selling products, and many other types of data. The time period can be adjusted to the company's needs," they stated.

Editor : Adi Ahdiat

"Disclosure: This is an AI-generated translation of the original article. We strive for accuracy, but please note that automated translations may contain errors or slight inconsistencies."

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