How Many Digital Buyers Are There in Indonesia?

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27/03/2018 19:37 WIB

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Indonesian digital buyers are projected to reach 31.6 million in 2018 and will increase to 43.9 million in 2022.

Projected Indonesian Digital Buyer and Penetration (2016-2022E)

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Projected Indonesian Digital Buyer and Penetration (2016-2022E)

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Indonesia's e-commerce retail sales were estimated to reach US$8.59 billion (approximately Rp 117.7 trillion) in 2018. According to Statista data, this figure is projected to increase to US$16.5 billion in 2022, almost doubling from the 2018 figure.

Meanwhile, the number of Indonesian digital buyers was estimated at 31.6 million in 2018, representing a penetration rate of approximately 11.8% of the total population. This number is projected to increase to 43.9 million buyers in 2022, with a penetration rate of 15.7% of the Indonesian population.

Indonesia's e-commerce retail sales are the largest in Southeast Asia. Based on Statista projections, Indonesia's digital retail sales reached US$5.29 billion. This figure is the highest compared to other ASEAN countries, such as Thailand (US$2.89 billion), Singapore (US$2.13 billion), Malaysia (US$1.97 billion), and Vietnam (US$1.71 billion).

"Disclosure: This is an AI-generated translation of the original article. We strive for accuracy, but please note that automated translations may contain errors or slight inconsistencies."

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How Many Digital Buyers Are There in Indonesia?

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