Global TikTok User Numbers Increase Again in Q1 2023

Cindy Mutia Annur 06/07/2023 16:40 WIB

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TikTok reached 1.67 billion monthly active users (MAU) globally by Q1 2023, according to data from Business of Apps.

Global TikTok Monthly Active Users (Q1 2018 - Q1 2023)

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Global TikTok Monthly Active Users (Q1 2018 - Q1 2023)

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TikTok had garnered 1.67 billion monthly active users (MAU) worldwide by Q1 2023, according to data from Business of Apps.

This figure represents a 4.37% increase quarter-to-quarter (QtQ). In Q4 2022, the number of TikTok's monthly active users was recorded at 1.6 billion.

"TikTok reached 1.6 billion users at the end of 2022 and is projected to reach 1.8 billion by the end of 2023," stated Business of Apps on its website.

Global monthly active users of TikTok also surged 20.14% year-on-year (YoY). In Q1 2022, the number of monthly active users of the short-video application from ByteDance was still 1.39 billion.

Compared to five years ago, the number of TikTok's monthly active users has now jumped by over one thousand percent (1,872.94%).

The high growth in TikTok's monthly active users primarily occurred since the beginning of the Covid-19 pandemic.

Social restrictions related to the pandemic led many internet users in various countries to spend time accessing social media applications, including TikTok.

Meanwhile, TikTok's annual users had reached 1.46 billion by the end of 2022. This figure increased from 902 million in 2021.

Editor : Adi Ahdiat

"Disclosure: This is an AI-generated translation of the original article. We strive for accuracy, but please note that automated translations may contain errors or slight inconsistencies."