Indonesians Most Frequently Use the Internet for Communication

According to the World Bank report titled *Harnessing Digital Technologies for Inclusion in Indonesia 2021*, communication is the most frequent activity Indonesians engage in while using the internet. This activity, encompassing messaging and email, accounts for 36%.

Other frequent activities include accessing social media and relaxing by watching audio-visual content or playing games. These two activities each account for 21%.

11% of Indonesians spend their time browsing the internet. 3% use the internet for buying and selling transactions, while 7% use it for other activities.

On average, Indonesians spend about six hours per day on the internet. The 16-25 age group spends the most time online, at 9.7 hours per day.

Furthermore, the average internet usage intensity in Indonesia has reached 28%, higher than the global average. Industry estimates place Indonesia as the fifth largest internet user after the Philippines, Brazil, Thailand, and Colombia.

Internet usage is also synonymous with social media usage. More than 85% of internet users in Indonesia are social media users, such as on WhatsApp, Facebook, and Instagram.