Paid Online News Subscribers Primarily from Nordic Regions
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According to a Reuters Institute report, in 2019, societies in Nordic countries had the highest number of paying online news subscribers. Norway, for example, had up to 42% paying online news subscribers.
In Sweden, paying online news subscribers reached 27%. Meanwhile, paying online news subscribers in Finland and Denmark were 19% and 17%, respectively.
Besides Nordic countries, the United States has a large base of paying online news subscribers, namely 20%. This percentage is equivalent to that of Poland.
Reuters Institute collaborated with YouGov to distribute surveys to 16 countries. Data collection targeted 2,000 respondents in each country.
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