Challenges of Virtual Marketing Exhibitions

Yosepha Pusparisa 26/10/2020 09:10 WIB

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Based on Kompas Research and Development data, virtual marketing exhibitions have shortcomings. The majority of respondents, or 34.2% of the total, reported being unable to reliably determine product

Major Shortcomings of Virtual Exhibitions

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Major Shortcomings of Virtual Exhibitions

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Various mass events had to be canceled due to the Covid-19 pandemic. One example is exhibitions, which subsequently shifted to virtual platforms. At least 7.8% of respondents in Java and 2.9% of respondents outside Java participated in virtual marketing exhibitions.

Despite this transformation, several shortcomings exist in virtual exhibitions. The majority of respondents, or 34.2% of the total, stated that they could not accurately determine product quality. Furthermore, another 21.6% of respondents could not directly try the products on display.

Direct consultation and discussion with sellers also proved to be a significant obstacle in virtual exhibitions. 15.6% of respondents considered this lack of face-to-face interaction a major drawback.

Editor : Muhammad Ahsan Ridhoi

"Disclosure: This is an AI-generated translation of the original article. We strive for accuracy, but please note that automated translations may contain errors or slight inconsistencies."