Technology & Telecommunications

Premium

Shopee's Growing User Base: How Are Other E-commerce Platforms Responding?

Adi Ahdiat 11/10/2023 18:20 WIB

Bagikan URL has been copied

Memuat...

From January to September 2023, the number of visits to the Shopee e-commerce site increased significantly, far surpassing Tokopedia, Lazada, Blibli, and Bukalapak.

Number of Visits to Indonesia's 5 Largest E-commerce Sites (January-September 2023)*

A Small Font
A Medium Font
A Bigger Font

You are accessing content Single Data Premium.
To continue, please subscribe or buy individually.

Professional

Enjoy premium access with a more affordable price.

Start from

~~Rp300.000~~ 150.000/month

Access more premium content and exclusive features for customers.

Start from

50.000/month

Hanya Rp833 per artikel

More details »

Buy Retail

Read the article immediately “Shopee's Growing User Base: How Are Other E-commerce Platforms Responding?”.

Rp10.000

We accept the following payments:

Some payment methods are still in the process of being activated.

Number of Visits to Indonesia's 5 Largest E-commerce Sites (January-September 2023)*

Download

Source

A Small
A Medium
A Bigger

According to Similarweb data, Shopee is currently the e-commerce marketplace with the most visitors in Indonesia.

In September 2023, the Shopee website recorded 237 million visits, a surge of approximately 38% compared to the year-to-date (YTD) position.

Shopee's visitor growth far surpasses its main competitors, namely Tokopedia, Lazada, Blibli, and Bukalapak.

In September 2023, the Tokopedia website recorded 88.9 million visits, a decrease of 31% compared to the beginning of the year (YTD).

During the same period, Lazada's website visits plummeted 48% (YTD) to 47.7 million, Blibli's website grew by 1% (YTD) to 28.9 million visits, and Bukalapak's website decreased by 44% (YTD) to 11.2 million visits.

As a result, of the five largest e-commerce marketplaces in Indonesia, only Shopee experienced significant visitor growth, followed by a slight increase in Blibli's visitors.

Meanwhile, the number of visitors to the Tokopedia, Lazada, and Bukalapak websites from January to September 2023 showed a sharp decline, as seen in the graph.

According to the Katadata Insight Center (KIC), a large portion of the Indonesian population is not actively using e-commerce services.

In its research report, *Beyond the Digital Frontier*, KIC estimates that the proportion of active e-commerce users in the country is only 33.4% of the total population.

Furthermore, 17% of the population are considered occasional users, meaning they use e-commerce but infrequently, and the remaining 49.6% are non-users.

This non-user group comprises Indonesians without internet access, plus those with internet access but who are unaware of, haven't installed the application, or don't use e-commerce.

Based on this data, KIC concludes that online sales channels cannot be the sole reliance for businesses in Indonesia.

"Focusing solely on online channels means ignoring more than half of Indonesian consumers," said the KIC team.

"Although online channels are important for growth in this digital era, market leaders are those with strong roots in offline channels," they continued.

Editor : Adi Ahdiat

"Disclosure: This is an AI-generated translation of the original article. We strive for accuracy, but please note that automated translations may contain errors or slight inconsistencies."

Related Data

VAT and LGST, the Backbone of Indonesia's Tax Revenue in 2025

South Sumatra's Air Quality Tonight (14/1) is the Worst in Indonesia

New All-Time High, JCI Closed Above 9,000 (Wednesday, January 14, 2026)

Jepara Regency's Air Quality Cleanest in Indonesia This Afternoon (14/1)

Food Consumption Inadequacy Rate in Batu City Residents Decreased by 3.49% in 2024

Indonesian Rupiah Weakens to Rp 16,660 per US Dollar (Tuesday, May 13, 2025)

Latest Data Stories

VAT and LGST, the Backbone of Indonesia's Tax Revenue in 2025 Economics & Macro 14/01/2026, 21:40 WIB

Indonesia's Net Tax Revenue IDR 1,917.6 Trillion in 2025, Down 0.7% Economics & Macro 14/01/2026, 21:10 WIB

Investment Increases, but Indonesia's Oil and Gas Lifting Declines until 2025 Energy 14/01/2026, 20:04 WIB

South Sumatra's Air Quality Tonight (14/1) is the Worst in Indonesia Consumer Services & Health 14/01/2026, 19:34 WIB

This is the Best-selling Car Brand in Indonesia Throughout 2025 Transportation & Logistics 14/01/2026, 19:20 WIB

Toyota, Largest Car Manufacturer in Indonesia in 2025 Transportation & Logistics 14/01/2026, 19:07 WIB

Download

Source

Shopee's Growing User Base: How Are Other E-commerce Platforms Responding?

Tags

Related Data

VAT and LGST, the Backbone of Indonesia's Tax Revenue in 2025

South Sumatra's Air Quality Tonight (14/1) is the Worst in Indonesia

New All-Time High, JCI Closed Above 9,000 (Wednesday, January 14, 2026)

Jepara Regency's Air Quality Cleanest in Indonesia This Afternoon (14/1)

Food Consumption Inadequacy Rate in Batu City Residents Decreased by 3.49% in 2024

Indonesian Rupiah Weakens to Rp 16,660 per US Dollar (Tuesday, May 13, 2025)

Latest Data Stories

Popular Data

Shopee's Growing User Base: How Are Other E-commerce Platforms Responding?

Tags

Related Data

VAT and LGST, the Backbone of Indonesia's Tax Revenue in 2025

South Sumatra's Air Quality Tonight (14/1) is the Worst in Indonesia

New All-Time High, JCI Closed Above 9,000 (Wednesday, January 14, 2026)

Jepara Regency's Air Quality Cleanest in Indonesia This Afternoon (14/1)

Food Consumption Inadequacy Rate in Batu City Residents Decreased by 3.49% in 2024

Indonesian Rupiah Weakens to Rp 16,660 per US Dollar (Tuesday, May 13, 2025)

Latest Data Stories

Trending Topics

hydrometeorological disaster

Recent Earthquakes

Popular Data