Indonesia Saw the Highest Global Increase in Streaming Video Watch Time in 2021

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Monavia Ayu Rizaty 17/01/2022 13:10 WIB

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According to App Annie's report, the total time Indonesians spent watching streaming video increased by 140% in 2021, the highest globally.

Top 10 Countries with the Highest Growth in Time Spent Watching Streaming Videos Worldwide (2019-2021)

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Top 10 Countries with the Highest Growth in Time Spent Watching Streaming Videos Worldwide (2019-2021)

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Video streaming is not a new phenomenon globally, especially during the pandemic, which forced people worldwide to conduct all activities virtually. Watching video streams through various applications such as Netflix, YouTube, Disney+, and others has become extremely popular, particularly among Indonesians.

According to App Annie's report titled "State of Mobile 2022," the total time Indonesians spent watching video streams increased by 140% in 2021 (compared to 2019), the highest globally.

Russia ranked second with the highest increase in total time spent watching video streams, reaching 61%. Argentina followed with a 37% increase in 2021.

Japan and Turkey came next, with an equal increase of 35%. Meanwhile, Brazil recorded a 34% increase in video streaming viewing time.

Video streaming application providers leverage exclusive content releases to capture the market. Netflix is currently the largest video streaming application with over 1 million local downloads in more than 60 countries.

Editor : Annissa Mutia

"Disclosure: This is an AI-generated translation of the original article. We strive for accuracy, but please note that automated translations may contain errors or slight inconsistencies."