The "No Buy Challenge" Trend: What Categories of Goods Are Involved?

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Nabilah Muhamad 14/01/2025 17:44 WIB

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A Populix survey reveals that 76% of respondents expressed interest in participating in the 2025 No Buy Challenge. Gadgets were the most avoided purchase category, representing 33% of responses.

Proportion of Goods Respondents Will Avoid Purchasing in 2025 (January 6-7, 2025)

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Proportion of Goods Respondents Will Avoid Purchasing in 2025 (January 6-7, 2025)

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Social media is currently buzzing with the *No Buy Challenge* trend. This trend encourages people to combat consumerism by reducing the purchase of non-essential goods throughout 2025.

A Populix survey shows that 76% of respondents expressed interest in participating in this campaign.

By category, gadgets or electronics are the items most avoided by respondents this year, with a proportion of 33%.

Next are home décor or hobby items, and clothing and accessories, each with a proportion of 24%.

Purchases of non-essential food and beverages such as coffee or snacks are avoided by 10%. This is followed by skincare or cosmetics at 4% and other items at 5%.

Populix also recorded several ways respondents plan to manage their finances more wisely in 2025. The results show that 33% will make a list of needs before shopping.

Some respondents will only buy items when absolutely necessary (19%); regularly record expenses (11%); and avoid the temptation of online shop discounts.

This Populix survey was conducted online via the PopPoll channel from January 6-7, 2025, involving 886 respondents.

Editor : Erlina Fury Santika

"Disclosure: This is an AI-generated translation of the original article. We strive for accuracy, but please note that automated translations may contain errors or slight inconsistencies."