Top TV Campaign PSI, Gerindra Most Economical

Adstensity's television advertising monitoring results from March 24 to April 13, 2019, show that total television advertising spending across 13 national TV stations during the open campaign period of the 2019 Indonesian General Election reached Rp 602.98 billion, comprising 14,234 television advertisements. The Indonesian Solidarity Party (PSI) ranked first with the most advertisements, totaling 1,277 ads. PSI's total open campaign advertising expenditure on television amounted to Rp 42.84 billion.

Perindo occupied second place for the party with the most television advertising, spending Rp 82.73 billion on 1,220 advertisements. Perindo's chairman, Hary Tanoesoedibjo, owns the Nusantara Citra Media Group (MNC) and three national television stations: RCTI, MNC TV, and Global TV.

Hanura Party followed in third place with 1,053 advertisements and advertising spending of Rp 40.16 billion. Nasdem Party came in fourth with 800 advertisements and Rp 30.20 billion in advertising spending. Golkar Party was fifth with 659 advertisements and Rp 35.46 billion in advertising spending. Meanwhile, the party with the least television advertising was Gerindra Party, ranking 16th. Gerindra Party only aired 200 advertisements, spending Rp 7.71 billion.

(Read Databoks: Jokowi-Ma'ruf More Aggressive in TV Advertising than Prabowo-Sandi)