Packaged Beverages, a Favorite Consumption of Indonesian Urbanites
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Kantar research shows that Indonesian consumers spend more time consuming goods outside the home. In its report titled *Leveraging The Momentum of Out-of-Home Purchases*, out-of-home (OOH) consumption contributes to several sales value sectors.
Based on Kantar's mapping of urban society, the OOH sector holds a larger share than home consumption. Packaged beverages remain the largest share of sales. In 2017 and 2018, they still contributed 72% of beverage sales. Some of these products include isotonic drinks, coffee, and tea.
The greatest increase was shown by snack products. In 2017, their contribution was 55 percent, increasing to 58 percent the following year. Dairy products followed with a 57 percent contribution in 2017, then grew to a total of 59 percent in 2018.
"Disclosure: This is an AI-generated translation of the original article. We strive for accuracy, but please note that automated translations may contain errors or slight inconsistencies."
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