List of the World's Highest-Paid Endorsement Artists

Top celebrities worldwide command exorbitant endorsement fees. Their popularity and massive Instagram followings drive their endorsement rates to tens of millions of dollars.

According to the South China Morning Post, Charlize Theron was the highest-paid celebrity endorser in 2021. She signed an 11-year contract with the French luxury fashion label Dior, earning US$55 million, or approximately Rp789.8 billion (at an exchange rate of Rp14,359/US$).

Beyoncé followed, earning US$50 million for starring in a Pepsi commercial. Actress Julia Roberts also received US$50 million as a spokesperson for the French cosmetics house, Lancôme.

Actor George Clooney received US$40 million in endorsements from Nespresso, a coffee machine brand, his face having been synonymous with the brand since 2006. Actress and singer Selena Gomez earned US$30 million from her contract with the German sportswear brand Puma.

Other celebrities with high endorsement fees from brands include Taylor Swift (US$26 million) and Angelina Jolie, Robert Downey Jr., Robert Pattinson, and Nicole Kidman (US$12 million each).

(Read More: Raffi-Nagita to Syahrini: Indonesia's Highest-Paid Celebrity Endorsers)