The digital marketing company, AJ Marketing, has released a list of the top Asian influencers with the most followers on Instagram, titled "Top Instagram Influencers in Asia."
Raffi Ahmad and Nagita Slavina's Instagram account (@raffinagita1717) ranked second on the list, boasting 67.7 million followers as of March 16, 2023. AJ Marketing stated, "They (Raffi and Nagita) have captured the hearts of millions of followers with their inspiring family story, incredible journey, and parenting tips. This couple proves that you can have it all: adventure, family, and fun."
Topping the "Top Instagram Influencer Asia" list is Lisa from the South Korean girl group Blackpink. Her Instagram account (@lalalalisa_m) has 90.1 million followers.
Besides Raffi and Nagita, another Indonesian Instagram influencer made the top 10: Prilly Latuconsina, with 51.5 million followers, securing third place.
According to AJ Marketing, Instagram users in the Asia Pacific region account for 40.2% of Instagram's total users. India has the largest Instagram advertising audience reach at 229.55 million accounts. Indonesia ranks fourth with an audience reach of 89.15 million accounts.
Prominent Instagram influencers can significantly boost marketing strategies for businesses. Instagram, with its comprehensive and engaging features, provides a platform for businesses to advertise and sell products.
Here are the top 10 influencers in Asia with the most Instagram followers, according to AJ Marketing:
1. Lalisa Manoban (South Korea): 90.2 million followers
2. Raffi Ahmad & Nagita Slavina (Indonesia): 67.7 million followers
3. Prilly Latuconsina (Indonesia): 51.5 million followers
4. Kathryn Bernardo (Philippines): 17.6 million followers
5. Davikah (Thailand): 17.5 million followers
6. Patchrapa Chai (Thailand): 15.6 million followers
7. Heart Evangelista (Philippines): 11.1 million followers
8. Angelababy (Hong Kong): 10.8 million followers
9. Naomi Watanabe (Japan): 9.9 million followers
10. PONY (South Korea): 8.5 million followers