Survey: Women Prefer Korean Films, Men Prefer Western Films

Individual preferences for watching movies on video-on-demand (VoD) services vary greatly. This is evident from a Populix survey which shows that Indonesian men and women have different preferences for films based on their country of origin.

The survey notes that the majority of women tend to prefer South Korean films, with a percentage of 88%.

Women also enjoy Indonesian and American films, with percentages of 63% and 62% respectively. This is followed by films from Europe and Japan (39% each), Thailand (33%), China (24%), and Latin America (18%).

Meanwhile, the survey shows that the majority of men tend to prefer Western films, or those from the United States, with a percentage of 76%. Men also enjoy Indonesian films at 71%.

Other film preferences among Indonesian men include South Korean films (55%), followed by European and Japanese films (48% each), Latin American films (22%), Chinese films (20%), and Thai films (13%).

The Populix survey also found that Netflix is the most preferred VoD service among respondents, at 69%. This is followed by other VoD services such as Disney+ (62%), YouTube (52%), and Viu (36%).

This survey was conducted online from May 20-25, 2022, with 1,000 respondents from Jakarta, Bandung, Surabaya, Semarang, Medan, and other cities in Indonesia.