One Piece International Licensing Revenue Reaches Rp1.1 Trillion by Early 2025

Toei Animation, the Japanese animation studio that produces One Piece and other anime, reported that international licensing revenue for all its productions reached ¥33.16 billion (approximately Rp3.67 trillion) in fiscal year 2025/3, or April 1, 2024 – March 2025 (assuming an exchange rate of Rp110.88 per yen). This international scope includes revenue generated outside of Japan.

This figure surged 39.11% year-on-year (YoY) from the same period in 2024/3, which amounted to ¥23.84 billion (approximately Rp2.64 trillion).

In the consolidated financial report, One Piece garnered the second-highest international licensing revenue at ¥9.99 billion (approximately Rp1.1 trillion). This revenue increased by 38.26% (YoY) from the previous year's ¥7.22 billion (approximately Rp801.41 billion).

In Japan, One Piece licensing revenue reached ¥6.1 billion (approximately Rp676.56 billion). Unfortunately, One Piece domestic licensing revenue decreased by 10.21% (YoY) from 2024/3, which was ¥6.7 billion (approximately Rp753.51 billion).

Toei Animation's highest international licensing revenue came from Dragon Ball, reaching ¥13.62 billion (approximately Rp1.51 trillion) in 2025/3. This value skyrocketed by 37.69% (YoY) from the previous year's ¥9.89 billion (approximately Rp1.09 trillion).

Below Dragon Ball and One Piece, there were Digimon generated ¥1.53 billion (Rp169.86 billion) and Saint Seiya ¥632 million (Rp70.07 billion) in 2025/3. Other anime and properties contributed approximately ¥7.38 million.

Toei Animation stated that overseas licensing revenue increased significantly. This is attributed to strong merchandise sales for *One Piece*, the Dragon Ball series, the Digimon series, and Dragon Ball game rights.

These licenses can include merchandise (toys, clothing, accessories, equipment, local brand collaborations); gaming rights (console games, mobile games, character usage); consumer products (anime-branded food/beverages, cosmetics, collectible cards); and the use of illustrations, logos, or characters for books and other distributed goods.

(Read: One Piece and Jujutsu Kaisen Dominate Japan's Best-Selling Manga of 2024)