Factors Influencing Young People's Use of AI in Southeast Asia

Akbar Ridwan 04/06/2025 17:20 WIB

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A Samsung survey revealed three factors influencing Southeast Asian youth's use and perspectives on AI in 2024.

Southeast Asian Youth* Respondents' Proportions on Factors Perceived to Influence Perspectives and Use of Artificial Intelligence (2024)

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Southeast Asian Youth* Respondents' Proportions on Factors Perceived to Influence Perspectives and Use of Artificial Intelligence (2024)

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A survey conducted by Samsung Electronics Co., Ltd. revealed three factors influencing Southeast Asian young people's use and perspectives on artificial intelligence (AI) in 2024.

Social media ranked highest, considered influential by 77% of respondents.

In addition to social media, technology companies and immediate surroundings also influenced young people's perspectives and AI usage, at 73% and 57% respectively.

"Therefore, building a responsible AI future for today's youth requires collaborative action among various groups, and creating a safe environment for young people to learn and grow," Samsung reported.

Specifically in Indonesia, the influence of social media is higher than the Southeast Asian average. "In Indonesia, this figure is higher, with 82% of young people feeling that social media influences how they view and use AI technology," Samsung stated.

These findings highlight the strong role of social media in shaping young people's understanding and interest in technological innovation. Furthermore, it reinforces the importance of these platforms in educating and disseminating information about AI.

The Samsung Youth 2024 survey on AI involved 884 respondents aged 13-24 from Indonesia, Malaysia, Philippines, Singapore, and Thailand. The survey was conducted from August to October 2024. Respondents were recruited through snowball sampling, and the results presented are based on weighted data for equal representation from each market.

Editor : Erlina Fury Santika

"Disclosure: This is an AI-generated translation of the original article. We strive for accuracy, but please note that automated translations may contain errors or slight inconsistencies."