Millennials Dominate Global Strava Users in May 2024

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Nabilah Muhamad 27/06/2024 16:48 WIB

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SimilarWeb data shows that there were 38.7 million Strava users globally in May 2024. Millennials dominated, comprising 28.3%.

Global Strava User Proportions by Age Group (May 2024)

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Global Strava User Proportions by Age Group (May 2024)

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Strava is an application that records various sporting activities, ranging from running and cycling to hiking, badminton, golf, and water sports.

According to SimilarWeb data, Strava had 38.7 million global users in May 2024. This represents a 9.26% increase month-to-month (mtm).

Strava users are predominantly in the 25-34 age group (Millennials), comprising 28.3% of the total global user base.

Furthermore, 20.25% of Strava users are aged 45-54, 19.88% are aged 35-44, and 13.08% are aged 55-64.

Users aged 18-24 account for 11.28%, while those aged 65 and above represent the smallest segment at 7.2%.

In terms of gender, the majority of Strava users (69.5%) are male, with the remaining 30.5% being female.

SimilarWeb also notes that the highest concentration of Strava users is in the United States, accounting for 19.62% of the total.

This is followed by the United Kingdom (9.52%), Germany (7.87%), France (6.56%), and the Netherlands (5.12%).

Editor : Adi Ahdiat

"Disclosure: This is an AI-generated translation of the original article. We strive for accuracy, but please note that automated translations may contain errors or slight inconsistencies."

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