Where do Indonesian citizens prefer to buy and sell gold?

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Nabilah Muhamad 23/05/2025 14:39 WIB

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A Snapcart survey reveals that traditional gold shops are the preferred place for buying and selling gold for 37% of respondents in Indonesia.

Respondent Proportions Regarding Favorite Places to Buy and Sell Gold (May 2025)

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Where do Indonesian citizens prefer to buy and sell gold?

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Respondent Proportions Regarding Favorite Places to Buy and Sell Gold (May 2025)

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A Snapcart survey reveals Indonesians' preferred locations for buying and selling gold.

Traditional gold shops were the top choice for 37% of respondents for gold transactions. This was followed by gold boutiques (25%), pawnshops (23%), modern jewelry stores (9%), banks (5%), and others (1%).

For gold bars, a majority (78%) of respondents preferred Antam.

"Antam's dominance reflects its strong brand trust and long-standing reputation in the Indonesian gold market," wrote Snapcart in its report titled *Digital vs Physical Gold*.

UBS Gold and Lotus Archi were also chosen by respondents for gold bar transactions, each accounting for 5%.

For digital gold, Treasury was the preferred trading platform for 32% of respondents, followed by Pegadaian Digital (26%) and DANA eMas (15%).

Snapcart conducted this online survey in May 2025, involving 1,212 respondents across Indonesia.

Editor : Erlina Fury Santika

"Disclosure: This is an AI-generated translation of the original article. We strive for accuracy, but please note that automated translations may contain errors or slight inconsistencies."