Limited Information on Sustainable Products in ASEAN

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Adi Ahdiat 16/05/2024 12:52 WIB

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According to a Google survey, the majority, or 32%, of ASEAN consumers cite a lack of awareness or insufficient information/knowledge as the main obstacle to using sustainable products.

Barriers to ASEAN Consumers' Adoption of Sustainable Products (2022)

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Limited Information on Sustainable Products in ASEAN

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Barriers to ASEAN Consumers' Adoption of Sustainable Products (2022)

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According to the United Nations Environment Programme (UNEP), a sustainable product is a commodity of goods/services that provides long-term benefits for the economy, society, and the environment.

Sustainable products are typically produced by companies with sound business governance, upholding worker rights, and employing environmentally friendly production processes.

The use of sustainable products is one strategy to anticipate the risks of climate change. However, the adoption of such products in ASEAN still faces various obstacles.

According to a Google survey of approximately 8,100 ASEAN consumers, the majority (32%) considered the main obstacle to using sustainable products to be a lack of awareness or information/knowledge.

Other obstacles included a lack of trust in sustainable product claims (21%), product unavailability (20%), and high prices (15%).

"Consumers generally do not have enough information about the available sustainable product options," stated the Google, Temasek, and Bain & Company team in the *e-Conomy SEA 2022* report.

"Even when consumers are informed, they may not necessarily believe the sustainability claims made by companies," they continued.

Based on this data, Google encourages companies to transparently and reliably communicate their sustainability strategies so that consumers can purchase products aligned with their values.

Editor : Adi Ahdiat

"Disclosure: This is an AI-generated translation of the original article. We strive for accuracy, but please note that automated translations may contain errors or slight inconsistencies."