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Pegadaian's Customer Base Increased Fourfold in the Last Decade

Adi Ahdiat 08/11/2022 10:10 WIB

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Cumulatively, from 2012 to 2021, PT Pegadaian's customer base grew by 234%, or approximately threefold.

Number of PT Pegadaian Customers (2012-2021)

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Pegadaian's Customer Base Increased Fourfold in the Last Decade

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Number of PT Pegadaian Customers (2012-2021)

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PT Pegadaian is a business entity operating in the pawnbroking business, which involves providing loans secured by movable assets, consignment services, appraisal services, and/or other services.

Over the past 10 years, the number of PT Pegadaian customers has grown rapidly. According to the company's annual report, in 2012, the number of customers was approximately 5.88 million. This number steadily increased in subsequent years, reaching 19.66 million in 2021.

Cumulatively, from 2012 to 2021, the number of PT Pegadaian customers grew by 234%, or approximately threefold.

This growth trend appears to be continuing this year, particularly for gold investment products.

"Alhamdulillah, to date, gold sales at Pegadaian have increased, evidenced by a 70% rise in the number of Pegadaian customers from 117,000 in October 2021 to 199,000 in October 2022," said PT Pegadaian Corporate Secretary Yudi Sadono in a press release on Monday (7/11/2022).

"This means that the public is becoming more aware of gold, as it can serve as a shield during a crisis. Besides being inflation-proof, gold is liquid and can be easily converted to cash," he continued.

Currently, PT Pegadaian offers several gold investment products, such as Gold Savings, Installment Gold, and Gold Bullion, accessible online.

"Starting from Rp10,000, people can own 99.99% pure gold in digital form, which can be purchased through the Pegadaian Digital application," said Yudi.

Editor : Adi Ahdiat

"Disclosure: This is an AI-generated translation of the original article. We strive for accuracy, but please note that automated translations may contain errors or slight inconsistencies."

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Pegadaian's Customer Base Increased Fourfold in the Last Decade

Pegadaian's Customer Base Increased Fourfold in the Last Decade

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Realization of Regional Expenditure of North Labuhan Batu Regency Government as of December 2025

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Pegadaian's Customer Base Increased Fourfold in the Last Decade

Pegadaian's Customer Base Increased Fourfold in the Last Decade

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Realization of Regional Expenditure of North Labuhan Batu Regency Government as of December 2025

Today's Gold Price: Antam at Pegadaian Rp2,845,000 per Gram (December 24, 2025)

Realization of Mamasa Regency Government's Local Own-Source Revenue (PAD) as of December 2025

Realization of Regional Revenue of Sawahlunto/Sijunjung Regency Government as of December 2025

Realization of Regional Expenditure of West Waringin Regency Government as of December 2025

Banjar Baru City Government Regional Revenue Realization as of December 2025

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