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Most of Indonesia’s Creative Economy Workers Are Millennials and Gen X (2025)

Erlina Fury Santika 31/03/2026 20:10 WIB

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The Ministry/Agency for Creative Economy maps out the creative economy workers in Indonesia by their generation in 2025. The Millennials and Generation X are recorded as the most numerous groups.

The number of workers in the Indonesian creative economy sector by generation (October 2025)

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The number of workers in the Indonesian creative economy sector by generation (October 2025)

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Data from the Central Statistics Agency (BPS) processed by the Ministry of Creative Economy (Ekraf) shows that the number of workers in Indonesia's creative economy sector will reach 27.4 million by 2025.

From this latest data, the Ministry of Creative Economy then mapped it based on generations.

The millennial generation, who will be 27-42 years old in 2025, is the most numerous, accounting for 38.5% of the total creative economy workforce.

Then there is Generation X, which is recorded at 31.02%. This group is aged 43-58 years.

Next is Generation Z with 18.77%. This group consists of workers under 26 years old.

Finally, baby boomers who are over 59 years old are recorded at 11.05%.

In the presentation material received by Katadata, Creative Economy Minister Teuku Riefky Harsya said that the orientation of Ekraf's program prioritizes the creation of quality jobs.

"Especially for young workers and supporting the middle class," said Teuku Riefky.

For information, Indonesia's creative economy sector has 17 subsectors. Here are the details of the subsectors by field:

Cultural creativity

Culinary
Crafts
Fashion
Visual arts
Performing arts

Design creativity

Architecture
Interior design
Visual communication design
Product design
Automotive modification

Digital and technology creativity

Games
Applications
New technology
Digital content
Dubbing
AI, blockchain, Internet of Things (IoT), big data, cybersecurity, and others

Media creativity

Film, animation, and video
Advertising
Television and radio
Music
Publishing
Photography.

Editor : Erlina Fury Santika

"Disclosure: This is an AI-generated translation of the original article. We strive for accuracy, but please note that automated translations may contain errors or slight inconsistencies."

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Most of Indonesia’s Creative Economy Workers Are Millennials and Gen X (2025)

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