Apple's Product Market Share, Asia-Pacific Contributes Only 8%

Economics & Macro

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Adi Ahdiat 17/04/2024 16:47 WIB

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In 2023, the largest markets for Apple products were North and South America, contributing 42% of total sales. The Asia-Pacific region contributed only 8%.

Apple Product Market Share by Region/Country (2023)

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Apple Product Market Share by Region/Country (2023)

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Apple, the technology company, reported net sales of US$383.28 billion in fiscal year 2023.

This figure comprises sales from various product lines: iPhones (52%), Mac laptops (8%), iPads (7%), accessories such as Apple Watch, AirPods, Apple TV, and others (10%), and services including repairs, advertising, and other services (22%).

In terms of regional sales, Apple's largest market is North and South America.

This region contributed US$162.6 billion, or approximately 42%, of Apple's total product sales in fiscal year 2023.

The next largest market is Europe, India, the Middle East, and Africa, contributing 25% (US$94.3 billion).

China, Hong Kong, and Taiwan contributed 19% (US$72.6 billion), and Japan contributed 6% (US$24.3 billion).

The remaining Asia-Pacific region (including Australia and other unspecified Asian countries) cumulatively contributed only 8% (US$29.6 billion).

Editor : Adi Ahdiat

"Disclosure: This is an AI-generated translation of the original article. We strive for accuracy, but please note that automated translations may contain errors or slight inconsistencies."