Ignoring Economic Gloom, US Black Friday Online Sales Hit Record High
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The US economic slowdown hasn't deterred Americans from shopping in the digital marketplace. This is evident from online sales on Thanksgiving and Black Friday, which hit a five-year high. Black Friday (November 25, 2016) e-commerce transactions reached US$1.9 billion, equivalent to Rp 25 trillion. This figure surpasses the previous day's Thanksgiving transactions of US$1.2 billion, or Rp 16 trillion.
Online transactions on Thanksgiving 2016 in the US increased by 17 percent compared to the previous year. Meanwhile, Black Friday sales rose by 19 percent. This high consumer interest in the US is attributed to the widespread discounts offered by online stores.
Thanksgiving is a US tradition to express gratitude at the end of the harvest season. It is celebrated on the fourth Thursday of November. Thanksgiving is followed by Black Friday, a day dedicated to shopping. This occasion is used by US stores to offer massive discounts. The Black Friday shopping phenomenon is no longer confined to the US; it's now also observed in Europe and Asia.
"Disclosure: This is an AI-generated translation of the original article. We strive for accuracy, but please note that automated translations may contain errors or slight inconsistencies."
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