Most Donation Drives in Indonesia Have Yet to Maximize Digital Media

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Cindy Mutia Annur 08/06/2022 17:20 WIB

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Most Indonesian philanthropic organizations still rely heavily on traditional or non-digital fundraising and donation methods, according to the 2022 Philanthropy Outlook report.

Donation Fundraising Media in Indonesia (2022)

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Donation Fundraising Media in Indonesia (2022)

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The emergence of crowdfunding media or donation platforms has become increasingly prevalent recently. These media can range from websites to applications, facilitating easier donations from the public.

However, the majority of philanthropic organizations in Indonesia still predominantly utilize traditional fundraising methods, such as pamphlets or banners. This aligns with the findings of the 2022 Philanthropy Outlook report, which indicates that the majority, or 76.6%, of philanthropic organizations in Indonesia use non-digital media for fundraising.

Meanwhile, only 55.3% of Indonesian philanthropic organizations utilize digital media for fundraising.

Yet, digital fundraising offers several advantages for both philanthropic organizations and donors, including ease and speed, broader reach, and greater transparency.

The report employed a mixed-methods approach, combining qualitative and quantitative research. Quantitatively, the research involved a telephone survey of 224 philanthropic organizations. Qualitatively, the research included interviews with 25 philanthropic organizations and government agencies.

Editor : Annissa Mutia

"Disclosure: This is an AI-generated translation of the original article. We strive for accuracy, but please note that automated translations may contain errors or slight inconsistencies."

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