K-Pop Isn't Winning Yet: Which Genres Dominate Streaming Playlists Across Gen Z, Millennials, and Gen X?

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Erlina Fury Santika 30/01/2023 13:44 WIB

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K-Pop hasn't yet topped the charts as the most streamed genre and country of origin across three generations. Who is the reigning champion?

K-Pop and Other Popular Songs Frequently Streamed by Gen X, Millennials, and Gen Z

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K-Pop and Other Popular Songs Frequently Streamed by Gen X, Millennials, and Gen Z

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K-Pop, or Korean Pop, is a popular music genre from South Korea frequently listened to by fans worldwide, including Indonesia. However, a survey by Indonesian research firm Jajak Pendapat (JakPat) reveals that South Korea doesn't top the list of most streamed music origins across three generations.

Three generations—Gen Z, Millennials, and Gen X—listen more frequently to Indonesian music, with a significant 88% proportion. The United States (US) or the United Kingdom (UK) follow in second place at 78%.

South Korea ranks third with a considerably lower percentage of 48%. Traditional Indonesian music takes fourth place at 32%, followed by Japan at 25%.

Among these three generations, Gen Z shows the highest K-Pop listening rate at 81%, compared to 76% for Millennials and 77% for Gen X.

(See also: [Link to article about K-Pop album sales])

"Indonesian songs are the most popular for streaming, followed by English songs. Songs from South Korea and Japan are more popular among younger listeners," JakPat wrote in its report released on Friday, January 27th.

The music streaming survey involved 1,217 respondents who answered online through the JakPat mobile application. Data was collected monthly throughout 2022. The margin of error is below 3%.

JakPat hasn't disclosed the definitions or distinctions between the three generations. However, based on their grouping, respondents were 53% Gen Z, 37% Millennials, and 9% Gen X.

The following table shows the countries and the percentage of respondents' music streaming choices:

1. Indonesia 88%
2. America/UK 78%
3. South Korea 48%
4. Traditional Indonesian 32%
5. Japan 25%
6. Southeast Asia 17%
7. India 15%
8. Latin America 15%
9. Europe 15%
10. China 11%

(See also: [Link to article about wanting to visit Korea because of K-dramas])

Editor : Erlina Fury Santika

"Disclosure: This is an AI-generated translation of the original article. We strive for accuracy, but please note that automated translations may contain errors or slight inconsistencies."

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K-Pop Isn't Winning Yet: Which Genres Dominate Streaming Playlists Across Gen Z, Millennials, and Gen X?

K-Pop Isn't Winning Yet: Which Genres Dominate Streaming Playlists Across Gen Z, Millennials, and Gen X?

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