Louis Vuitton, the Luxury Brand with the Highest Brand Value in 2021

Louis Vuitton (LV) was named the luxury brand with the highest brand value in 2021. According to a Kantar report, LV had a brand value of US$75.7 billion or Rp1,090.5 trillion (using an exchange rate of Rp14,400/US$).

LV's owner, Bernard Arnault, also became the world's richest person, surpassing Amazon founder Jeff Bezos. According to Forbes, Arnault's net worth reached US$198.1 billion, while Bezos's was US$193.1 billion.

After LV, Chanel was the second-largest luxury brand by brand value globally. The French brand had a value of US$47.1 billion that year.

Hermes ranked third with a brand value of US$46.4 billion. Gucci and Rolex followed, with brand values of US$33.8 billion and US$8.1 billion respectively.

The brand value of luxury goods began to grow again in 2021, despite the ongoing COVID-19 pandemic. The ongoing economic recovery was a multiplier for the brand value of luxury goods in several of its largest markets, particularly China.

Geographically, China and other Asian markets were unavoidable economic engines. LVMH's revenue in Asia increased by 21% in Q4 2020. During the same period, LVMH's brand value in Europe and the United States fell by 24% and 2% respectively.