Types of Online Travel Services Used by Indonesians in 2025
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According to a Katadata Insight Center (KIC) survey in August 2025, 10 out of 10 people, or all respondents in Indonesia, have undertaken a trip for stress relief within the last year.
KIC believes this finding indicates that traveling has become an important part of modern society's self-care strategy for maintaining life balance.
When undertaking these trips, the majority of respondents felt assisted by the presence of online travel agents (OTAs), especially for booking accommodation.
The following are the types of OTA services used by Indonesians in 2025, according to the KIC survey:
- Booking hotels or accommodation: 87.2% of respondents
- Purchasing airplane tickets: 73.2%
- Purchasing train tickets: 72.6%
- Purchasing tour tickets: 71.5%
- Purchasing bus/shuttle tickets: 56.6%
- Renting a car: 47.8%
- Others: 0.9%
"OTA platforms not only make it easier to find information and book tickets or accommodation but also help reduce the complexities that often become a source of stress themselves," KIC stated in its report Maintaining Mental Health with Traveling (September 2025).
KIC conducted this survey online from August 2-6, 2025, involving 542 respondents from Gen Z (17-26 years old), millennials (27-42 years old), and Gen X (42-58 years old). The full report can be downloaded here.
"Disclosure: This is an AI-generated translation of the original article. We strive for accuracy, but please note that automated translations may contain errors or slight inconsistencies."
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