These are the External Factors Driving People to Visit Malls

Katadata Insight Center (KIC) and tSurvei conducted a survey on the behavior of Indonesians in visiting malls at the end of 2024 and the beginning of 2025.

The findings show that invitations from friends and relatives were the most influential factor in encouraging people to visit malls, as cited by a majority (73%) of the 268 respondents.

Meanwhile, 43% of respondents visited malls due to improved mall facilities, such as better rest areas, children's amenities, and others.

Other external factors included interesting events or community activities (40%), changes in the mall’s image or reputation (13%), and improved transportation access to the mall (13%), among others.

The KIC–tSurvei study involved 268 respondents out of a total sample of 800. Of the total, 66% were male and 34% female. The survey was conducted online in two periods: September–December 2024 and January–April 2025.

The respondents were selected using a non-probability sampling technique. The sample was drawn from high-end malls (Mall A) and mid-range malls (Mall B) in the Greater Jakarta area (Jabodetabek), with the following details:

Mall A: Upper-class malls

• Plaza Indonesia
• Grand Indonesia
• Pacific Place
• Central Park
• Senayan City
• Plaza Senayan
• Ashta District 8
• Pondok Indah Mall
• Lippo Kemang Village
• Kota Kasablanka
• Gandaria City
• Pik Avenue
• Aeon Mall Jakarta Garden City
• Lotte Shopping Avenue
• Mall Taman Anggrek
• Mall of Indonesia

Mall B: Middle-class malls

• Blok M Plaza
• Green Pramuka Square
• Mall Artha Gading
• Mall Bassura City
• Mall Sunter
• Cilandak Town Square
• Plaza Slipi Jaya
• Mall Tamini Square
• Pluit Village
• Mall Cipinang Indah
• Mall Kelapa Gading (MKG)
• Plaza Atrium Senen
• City Plaza Jatinegara
• Plaza Buaran.