This is the Appeal of Shopping Malls for Indonesians
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A survey by the Katadata Insight Center (KIC) and tSurvey reveals several reasons why Indonesians plan to visit malls in early 2025.
The biggest reason is that malls serve as a practical gathering point for family and friends, chosen by 48% of respondents.
Malls are also considered a place to unwind (45%), and their accessibility—proximity to home or office—was cited by 41%.
Reasons beyond the top three accounted for less than 30%. These include established routines, promotions, and convenience.
Here's a list of reasons Indonesian respondents plan to visit malls in early 2025 (multiple answers allowed):
- Practical gathering point for family and friends: 48%
- Place to "unwind": 45%
- Close to home or office: 41%
- Annual mall shopping routine: 28%
- Frequent attractive promotions: 28%
- Missing the atmosphere of public spaces after spending more time at home: 24%
- Smooth transportation access facilitating mall visits: 23%
- Malls still offer a memorable experience: 20%
- Shopping at malls is more practical than online ordering, which sometimes doesn't meet expectations: 20%
- More flexible work schedule or activities this year: 8%
- Other: 4%.
The survey on reasons for visiting malls in early 2025, featured in the *Survey Report: Public Behavior in Visiting Malls*, targeted 268 out of 800 respondents. Overall, the respondents comprised 68% men and 34% women, aged 17-77. The sample was taken from upper and middle-class malls (A and B) in Jabodetabek. Data collection was conducted online in two periods: September-December 2024 and January-April 2025.
Mall A: Upper-class malls
- Plaza Indonesia
- Grand Indonesia
- Pacific Place
- Central Park
- Senayan City
- Plaza Senayan
- Ashta District 8
- Pondok Indah Mall
- Lippo Kemang Village
- Kota Kasablanka
- Gandaria City
- Pik Avenue
- Aeon Mall Jakarta Garden City
- Lotte Shopping Avenue
- Mall Taman Anggrek
- Mall of Indonesia
Mall B: Middle-class malls
- Blok M Plaza
- Green Pramuka Square
- Mall Artha Gading
- Mall Bassura City
- Mall Sunter
- Cilandak Town Square
- Plaza Slipi Jaya
- Mall Tamini Square
- Pluit Village
- Mall Cipinang Indah
- Mall Kelapa Gading (MKG)
- Plaza Atrium Senen
- City Plaza Jatinegara
- Plaza Buaran.
"Disclosure: This is an AI-generated translation of the original article. We strive for accuracy, but please note that automated translations may contain errors or slight inconsistencies."
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