This is the Appeal of Shopping Malls for Indonesians

A survey by the Katadata Insight Center (KIC) and tSurvey reveals several reasons why Indonesians plan to visit malls in early 2025.

The biggest reason is that malls serve as a practical gathering point for family and friends, chosen by 48% of respondents.

Malls are also considered a place to unwind (45%), and their accessibility—proximity to home or office—was cited by 41%.

Reasons beyond the top three accounted for less than 30%. These include established routines, promotions, and convenience.

Here's a list of reasons Indonesian respondents plan to visit malls in early 2025 (multiple answers allowed):

• Practical gathering point for family and friends: 48%
• Place to "unwind": 45%
• Close to home or office: 41%
• Annual mall shopping routine: 28%
• Frequent attractive promotions: 28%
• Missing the atmosphere of public spaces after spending more time at home: 24%
• Smooth transportation access facilitating mall visits: 23%
• Malls still offer a memorable experience: 20%
• Shopping at malls is more practical than online ordering, which sometimes doesn't meet expectations: 20%
• More flexible work schedule or activities this year: 8%
• Other: 4%.

The survey on reasons for visiting malls in early 2025, featured in the *Survey Report: Public Behavior in Visiting Malls*, targeted 268 out of 800 respondents. Overall, the respondents comprised 68% men and 34% women, aged 17-77. The sample was taken from upper and middle-class malls (A and B) in Jabodetabek. Data collection was conducted online in two periods: September-December 2024 and January-April 2025.

Mall A: Upper-class malls

• Plaza Indonesia
• Grand Indonesia
• Pacific Place
• Central Park
• Senayan City
• Plaza Senayan
• Ashta District 8
• Pondok Indah Mall
• Lippo Kemang Village
• Kota Kasablanka
• Gandaria City
• Pik Avenue
• Aeon Mall Jakarta Garden City
• Lotte Shopping Avenue
• Mall Taman Anggrek
• Mall of Indonesia

Mall B: Middle-class malls

• Blok M Plaza
• Green Pramuka Square
• Mall Artha Gading
• Mall Bassura City
• Mall Sunter
• Cilandak Town Square
• Plaza Slipi Jaya
• Mall Tamini Square
• Pluit Village
• Mall Cipinang Indah
• Mall Kelapa Gading (MKG)
• Plaza Atrium Senen
• City Plaza Jatinegara
• Plaza Buaran.