Traveloka: The Go-To Accommodation Booking Platform for Indonesia's Gen Z and Millennials

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Erlina Fury Santika 12/12/2024 14:48 WIB

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A Jakpat survey reveals that several online travel agents (OTAs) are preferred by Indonesian Gen Z and Millennials when booking accommodations for vacations. Traveloka ranks highest.

Respondent Proportions Regarding Holiday Accommodation Booking Choices via Online Travel Agents/OTAs (October 1-3, 2024)

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Respondent Proportions Regarding Holiday Accommodation Booking Choices via Online Travel Agents/OTAs (October 1-3, 2024)

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A Jakpat survey reveals that 578 out of 1,148 Indonesian Gen Z and Millennial respondents plan to stay overnight during their vacations.

61% of respondents stated they booked their accommodations through travel agents or online travel agents (OTAs).

The most frequently referenced OTA platform was Traveloka, chosen by 82% of Gen Z and Millennial respondents. Tiket.com came second, with 60%, followed by Agoda at 37%.

RedDoorz accounted for 23% and Booking.com for 20%.

The Jakpat survey also found that the majority (54%) of Gen Z and Millennial respondents opt for hotels when staying overnight during vacations.

Next, 29% chose their own or a relative's home. This was followed by villas (27%), homestays (27%), and guesthouses (15%).

This OTA platform survey involved 578 out of 1,148 respondents. The 1,148 respondents consisted of 49% male and 51% female. Gen Z (aged 15-27) comprised 42% of the respondents, while Millennials (aged 28-43) made up 58%.

The survey was distributed across three major regions: Jakarta and surrounding areas (Jakarta, Bogor, Depok, Tangerang, Bekasi); Java (West Java excluding Bogor, Depok, and Bekasi; Banten excluding Tangerang; East Java; Central Java; and Yogyakarta); and outside Java (all areas in Sumatra, Kalimantan, Bali, Nusa Tenggara, Sulawesi, Maluku, and Papua).

Data was collected online via the Jakpat application from October 1-3, 2024, with a margin of error below 5%.

(Also read: [Gen Z and Millennial Indonesians Prefer Out-of-Town Vacations](https://databoks.katadata.co.id/demografi/statistik/675a7e33049d6/gen-z-dan-milenial-indonesia-lebih-pilih-liburan-ke-luar-kota))

Editor : Erlina Fury Santika

"Disclosure: This is an AI-generated translation of the original article. We strive for accuracy, but please note that automated translations may contain errors or slight inconsistencies."

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Traveloka: The Go-To Accommodation Booking Platform for Indonesia's Gen Z and Millennials

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Traveloka: The Go-To Accommodation Booking Platform for Indonesia's Gen Z and Millennials

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