Reasons Why Indonesians Choose Fast Food

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05/09/2016 14:40 WIB

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Survey Results: Reasons Consumers Buy Fast Food

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Survey Results: Reasons Consumers Buy Fast Food

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Taste is the main factor influencing Indonesian consumers' purchases of fast food. According to a W&S Market Research survey of 400 consumers, rich flavor and good presentation scored 60 percent. The second reason relates to brand credibility, which is still considered important in influencing Indonesian consumer behavior. Price is the third consideration when consumers buy food.

This consumer behavior in Indonesia differs somewhat from the survey results of 400 consumers in Vietnam. In Vietnam, price is the primary factor influencing fast food choices. Another important factor for Vietnamese consumers is convenient location, close to home.

This W&S Market Research survey was conducted in three countries in 2015, with 400 respondents in Indonesia. The survey only measured the popularity of fast-food brands specifically in the DKI Jakarta region. The results showed that KFC was the most popular brand not only in Indonesia, but also in Vietnam and Thailand, surpassing Pizza Hut.

"Disclosure: This is an AI-generated translation of the original article. We strive for accuracy, but please note that automated translations may contain errors or slight inconsistencies."