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McDonald's, Global Restaurant Brand with the Highest Valuation at the Beginning of 2026

Akbar Ridwan 19/02/2026 13:56 WIB

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According to Brand Finance in the Restaurants 25 2026 report, the top 25 restaurants in the world recorded a brand value of US$190.1 billion at the beginning of 2026.

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10 Restaurants with the Highest Global Brand Valuation according to Brand Finance (2026)

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According to Brand Finance in its Restaurants 25 2026 report, there were 10 restaurants with the highest brand valuations in the world at the beginning of 2026.

Nine of these brands came from the United States (US) and the rest from Canada.

McDonald's, a leading fast-food restaurant from the US, led with a valuation of US$42.64 billion, an increase of 5% compared to 2025.

Brand Finance said that the strengthening of McDonald's value was driven by stable revenue, despite concerns about affordability in some markets.

Meanwhile, Starbucks comfortably ranked second. However, its brand value fell by 4% to US$37.03 billion in 2026.

This was due to stiffer competition in key markets, including China, which limited the impact of improved store performance.

As for the third place, it was retained by KFC, despite operational challenges in some European regions.

"With a brand value increase of 8% to US$16.53 billion, supported by strong momentum in China and continued expansion across its international footprint," wrote Brand Finance.

Here are the details of the 10 global restaurants with the highest brand valuations in 2026, according to Brand Finance:

McDonald's (US): US$42.64 billion
Starbucks (US): US$37.03 billion
KFC (US): US$16.53 billion
Subway (US): US$9.52 billion
Chick-fil-A (US): US$8.12 billion
Tim Hortons (Canada): US$7.46 billion
Domino's Pizza (US): US$7.12 billion
Taco Bell (US): US$6.92 billion
Wendy's (US): US$4.97 billion
Pizza Hut (US): US$4.95 billion.

Editor : Erlina Fury Santika

"Disclosure: This is an AI-generated translation of the original article. We strive for accuracy, but please note that automated translations may contain errors or slight inconsistencies."

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