This is a beauty product highly sought after by Indonesian e-commerce consumers.

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Cindy Mutia Annur 11/01/2024 18:33 WIB

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According to Compas, skincare or face care products were the most sought-after beauty products on Indonesian e-commerce platforms in 2023.

Proportion of Beauty Product Sales Value in Indonesian E-commerce (2023)*

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Proportion of Beauty Product Sales Value in Indonesian E-commerce (2023)*

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Face care products were the most sought-after beauty products by Indonesian e-commerce consumers in 2023.

This is evident from the Indonesian FMCG Report 2023 released by Compas, a digital market research company from Indonesia.

Compas researched the sales of beauty products on three major domestic e-commerce platforms: Shopee, Tokopedia, and Blibli.

From online crawling or digital searches, Compas estimates that the value of beauty product sales on Shopee, Tokopedia, and Blibli throughout 2023 reached Rp28.2 trillion.

This is equivalent to 49% of the total sales value of the fast-moving consumer goods (FMCG) sector on these three e-commerce platforms.

In the beauty product category, face care had the largest sales value proportion in 2023, reaching 39.4%. This product segment consists of:

* Face moisturizer: 9.3%
* Facial serum: 8.2%
* Facial cleanser: 5.4%
* Sunscreen after sun: 4.6%
* Face mask: 2.4%
* Other face care products: 9.5%

Meanwhile, body care products had a sales value proportion of 13.7%, consisting of:

* Body lotion and body butter: 5.7%
* Bath soap: 3.2%
* Deodorant: 1.6%
* Other body care: 0.9%
* Body scrub peel: 0.5%
* Other body care products: 1.8%

Furthermore, perfumes had a sales value proportion of 9.4%, beauty packages 9.2%, hair care 8%, and other beauty products 20.3%.

Editor : Adi Ahdiat

"Disclosure: This is an AI-generated translation of the original article. We strive for accuracy, but please note that automated translations may contain errors or slight inconsistencies."

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