Nike, the World's Most Valuable Apparel Brand in 2023

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Nabilah Muhamad 17/11/2023 20:10 WIB

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According to Kantar data, Nike is the world's most valuable apparel brand. Its brand value reached US$74.89 billion in 2023.

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Nike, the World's Most Valuable Apparel Brand in 2023

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Top 10 Global Apparel Brands by Brand Value (2023)

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Based on the Kantar report titled *Kantar BrandZ Most Valuable Global Brands 2023*, Nike is crowned the company with the highest global brand value in the apparel industry in 2023.

The American sportswear company has a brand value of US$74.89 billion this year. This figure is down 32% (year-on-year/yoy) compared to the same period last year.

Shein ranks second with a brand value of US$24.25 billion. This Chinese apparel company debuted as a fashion giant in 2023, so there is no year-on-year comparison available.

As a fast-fashion company, Shein is known for its ability to quickly bring clothing to the digital market. Kantar also mentions that Shein releases thousands of new clothing models every day at very affordable prices.

Zara follows in third place with a brand valuation of US$18.39 billion in 2023. Its value dropped 28% year-on-year.

To compete with other brands, the Spanish fashion company has collaborated with several world-renowned designers such as Narciso Rodriguez from the US for the Fall 2022 collection and Calvin Luo from China for an exclusive 2023 collection.

Here is a list of the top 10 apparel companies with the highest global brand value in 2023 according to Kantar:

1. Nike: US$74.89 billion
2. Shein: US$24.25 billion
3. Zara: US$18.39 billion
4. Lululemon: US$16.56 billion
5. Uniqlo: US$12.1 billion
6. Adidas: US$11.89 billion
7. H&M: US$4.4 billion
8. Anta: US$3.16 billion
9. Li Ning: US$3.06 billion
10. Puma: US$2.98 billion

(See also: JD.com Became the Largest Fashion E-commerce Company in the World in 2022)

Editor : Erlina Fury Santika

"Disclosure: This is an AI-generated translation of the original article. We strive for accuracy, but please note that automated translations may contain errors or slight inconsistencies."

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Nike, the World's Most Valuable Apparel Brand in 2023

Nike, the World's Most Valuable Apparel Brand in 2023

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