Local Influencers Heavily Influence Female Consumers' Choice of Beauty Products

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Nabilah Muhamad 21/06/2023 16:12 WIB

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When choosing beauty products and services, 78% of Indonesian women are more interested in the influence of local influencers than Korean and Hollywood celebrities.

The Proportion of Influencer Types Influencing Women's Choices of Beauty Products and Services (2023)

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The Proportion of Influencer Types Influencing Women's Choices of Beauty Products and Services (2023)

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The presence of beauty influencers on social media significantly influences consumer decisions when choosing beauty products or services.

This is in line with the results of the annual survey conducted by ZAP beauty clinic, titled *ZAP Beauty Index 2023*. The survey found that Indonesian female respondents are more influenced by local influencers when choosing beauty products.

A significant 78% of female respondents were more interested in local influencers such as Selebgrams, YouTubers, TikTokers, and local Twitter celebrities than Korean artists.

Furthermore, 23.7% of female respondents chose local artists, such as film actors and musicians, as the type of influencer influencing their purchases of beauty products and services.

Meanwhile, Korean artists, such as musicians, girl bands, and boy bands, did not significantly influence consumer decisions in choosing beauty products and services.

Only 16.3% of female respondents were influenced by Korean artists, and another 4.9% were influenced by Hollywood artists.

The influence of beauty experts, such as doctors, was significantly lower, at only 0.7%.

This survey involved approximately 9,010 female respondents across Indonesia, with an age range of 12-66 years.

Data collection was conducted from October to November 2022 using an online survey method.

Editor : Erlina Fury Santika

"Disclosure: This is an AI-generated translation of the original article. We strive for accuracy, but please note that automated translations may contain errors or slight inconsistencies."

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Local Influencers Heavily Influence Female Consumers' Choice of Beauty Products

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Local Influencers Heavily Influence Female Consumers' Choice of Beauty Products

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