This is the Best-Selling Product on Kilat Online Shopping Platform

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Cindy Mutia Annur 22/11/2022 18:30 WIB

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These are the types of products consumers typically purchase through quick commerce or rapid online shopping platforms.

Top Products Purchased by Respondents via Quick Commerce/Flash Delivery Online Shopping Platforms (October 2022)

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Top Products Purchased by Respondents via Quick Commerce/Flash Delivery Online Shopping Platforms (October 2022)

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According to a Populix report, out of approximately one thousand surveyed individuals, 87% had used quick commerce online shopping platforms.

The most frequently purchased products via these platforms were essential goods, with 49% of respondents indicating this.

Furthermore, 46% of respondents regularly bought snacks through quick commerce, 41% purchased cooking necessities, and 40% bought fruits or vegetables.

Consumers also frequently purchased beauty products (36%), personal hygiene products (34%), frozen food (33%), dairy and beverage products (31%), household cleaning products (28%), and medicine (28%).

The Populix survey found that the majority of consumers conducted quick commerce transactions between 6:00 AM and 12:00 PM. Regarding frequency, most consumers shopped 2 to 3 times a month (25%).

GoMart emerged as the most preferred quick commerce application among respondents, followed by Tokopedia Now and GrabMart Kilat.

Populix conducted this survey from October 5th to 16th, 2022, involving 1,046 respondents aged 18-55 years, spread across Indonesia. The majority, or 67%, of respondents were located on Java, followed by 16.5% on Sumatra, and 16.5% on other islands.

Editor : Adi Ahdiat

"Disclosure: This is an AI-generated translation of the original article. We strive for accuracy, but please note that automated translations may contain errors or slight inconsistencies."

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