Taste Quality is the Main Factor for Consumers in Choosing Ramadan Canned Cake Brands
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The momentum of Ramadan and Eid al-Fitr is usually synonymous with high consumer interest in tinned cakes. Currently, there are various brands of tinned cakes sold in Indonesia.
Therefore, choosing the right brand of tinned cake is important for consumers to match their taste, accessibility, price, and several other factors.
Based on a Kurious survey from the Katadata Insight Center (KIC), the majority of Indonesian consumers choose tinned cake brands that taste better than other brands. The percentage reaches 71.2%.
Ease of finding the brand in shopping centers is also a factor in the choice of tinned cake brand according to Indonesian consumers, namely 69%.
Furthermore, 64.7% of respondents chose tinned cake brands because of their affordable prices. Then, 54.3% of respondents chose tinned cake brands because they have a variety of flavors.
There were also respondents who chose tinned cakes because they are widely consumed by others (36.8%) and received good reviews from other consumers (22.6%).
On the other hand, consumers who chose tinned cake brands because of many promotions were fewer compared to other factors (21.8%). The rest were respondents who stated other factors (4.6%).
The survey also shows that the majority of Indonesian consumers usually consume Khong Guan brand tinned cakes during Ramadan, with a proportion of 55.2%. This is followed by the consumption of Tango and Good Time tinned cakes at 43.6% and 40.2% respectively.
This survey was conducted on 731 respondents spread across various regions of Indonesia, with a proportion of 58% male and 42% female respondents.
More than half of the respondents were from Java Island excluding Jakarta (63.9%), followed by Jakarta (13.7%), and Sumatra (10.9%). The proportion of respondents from Sulawesi, Bali-Nusa Tenggara, Kalimantan, and Maluku-Papua ranged from 0.4% to 4.5%.
Most respondents were aged between 35-44 years (33.5%), followed by the 25-34 years group (31.1%) and the 45-54 years group (19%).
The survey was conducted from March 31 to April 8, 2023, using the computer-assisted web interviewing (CAWI) method, with a margin of error of approximately 3.62% and a 95% confidence level.
"Disclosure: This is an AI-generated translation of the original article. We strive for accuracy, but please note that automated translations may contain errors or slight inconsistencies."
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