Today's beverage consumers are mostly Millennials.

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Cindy Mutia Annur 17/10/2022 19:10 WIB

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According to a JakPat (Jajak Pendapat) survey, consumers of trendy beverages such as boba, iced coffee, and iced tea are predominantly from the 25-39 age group.

Current Beverage Consumers by Age Group (October 2022)

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Current Beverage Consumers by Age Group (October 2022)

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Trendy drinks like boba, iced coffee, and iced tea are popular across almost all age groups. However, these drinks appear to be most consumed by millennials.

According to a survey by Jajak Pendapat (JakPat), of 1,209 respondents, the majority, or 47%, who consume trendy drinks are aged between 25-29 years old.

"(Trendy drinks) are also more popular among younger respondents compared to respondents aged 35 and above," JakPat reported.

Then, 45% of respondents who consume trendy drinks come from the 15-19 age group. Consumers aged 20-24 years and 30-34 years each account for 42%. This is followed by consumers aged 35-39 years (33%) and 40-44 years (32%).

This survey found that the consumption of trendy drinks is more popular among men (46%) than women (35%). These drinks are also recorded as being consumed more by upper-class people (46%) than the middle class (38%) and lower class (33%).

The survey was conducted on October 1-2, 2022, with 1,209 respondents spread across Indonesia. Survey questions were distributed online via the JakPat mobile application.

Editor : Adi Ahdiat

"Disclosure: This is an AI-generated translation of the original article. We strive for accuracy, but please note that automated translations may contain errors or slight inconsistencies."

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Today's beverage consumers are mostly Millennials.

Today's beverage consumers are mostly Millennials.

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